moulds.ai
All Labs concepts
Labs — concept in validation

Ship pixel-perfect emails without code.

Etch is a visual email editor built for designers. Craft stunning, on-brand campaigns with a familiar, canvas-based interface, then export clean HTML that works everywhere. Stop fighting your tools and ship emails you're proud of, using your existing email provider.

A waitlist signup is a vote. No spam — we'll only email you about Etch.

Etch concept mockup

The problem

Sound familiar?

1

You waste hours fighting with drag-and-drop containers just to get the spacing right, let alone create a custom layout.

2

My beautiful Figma designs turn into clunky, off-brand emails because Mailchimp's editor is so restrictive.

3

We either settle for generic templates that hurt our brand, or pay developers to hand-code every single campaign.

What it would do

Built for how you actually work

The feature set we're validating — designed around real workflows, not theoretical use cases.

  • Freeform design canvas
  • Reusable brand components
  • One-click HTML export
  • Live multi-client previews

The price point we're validating

$29/mo

Would you pay that? Your signup below is the answer we're looking for.

Want Etch to exist?

Join the waitlist. Enough votes and we build it — you'll be first in line.