Ship pixel-perfect emails without code.
Etch is a visual email editor built for designers. Craft stunning, on-brand campaigns with a familiar, canvas-based interface, then export clean HTML that works everywhere. Stop fighting your tools and ship emails you're proud of, using your existing email provider.
A waitlist signup is a vote. No spam — we'll only email you about Etch.

The problem
Sound familiar?
You waste hours fighting with drag-and-drop containers just to get the spacing right, let alone create a custom layout.
My beautiful Figma designs turn into clunky, off-brand emails because Mailchimp's editor is so restrictive.
We either settle for generic templates that hurt our brand, or pay developers to hand-code every single campaign.
What it would do
Built for how you actually work
The feature set we're validating — designed around real workflows, not theoretical use cases.
- Freeform design canvas
- Reusable brand components
- One-click HTML export
- Live multi-client previews
The price point we're validating
Would you pay that? Your signup below is the answer we're looking for.
Want Etch to exist?
Join the waitlist. Enough votes and we build it — you'll be first in line.